Preliminary Studies on Predicting Customer Purchase Behaviour in Online Retail Business
نویسندگان
چکیده
منابع مشابه
Predicting customer purchase in an online retail business, a Data Mining approach
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متن کاملDeterminants of Purchase Behaviour of Online Consumer
Online consumer behaviour is a broad and interesting area of study that can benefit organizations in their efforts to market and sell products online. As consumers’ attitude towards online shopping is a prominent factor affecting actual buying behaviour, this research attempts to investigate a modest part of that area. The results of study of perceptions of 200 online purchasers in Hyderabad re...
متن کاملPredicting online-purchasing behaviour
This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...
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Many Customer-to-Customer (C2C) online auction providers still do not have a good understanding of Customer-to-Customer trade in Taiwan. The Customer-to-Customer online auction providers still do not have a good understanding of Customer-to-Customer trade behavior and are unable to provide satisfied and effective outcomes for an online auction trade. It is difficult to propose a standard trade ...
متن کاملReferral service and customer incentive in online retail supply Chain
This paper studies an online retail supply chain that includes one referral infomediary and one retailer, in which the infomediary provides demand referral service to retailers and incentive rebates to customers. A linear dual-channel demand with the effect of customer incentive and horizontal service cooperation model was established, and then the optimal policies of infomediary and retailers ...
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ژورنال
عنوان ژورنال: International Journal of Advanced Trends in Computer Science and Engineering
سال: 2020
ISSN: 2278-3091
DOI: 10.30534/ijatcse/2020/5891.42020